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Friendships help you feel less alone.
Friends offer a path forward when you feel lost.
They see and love you for who you are. You don’t have to perform or pretend for them.
Friendships offer a refuge from the stresses of life.
Friends see the best in you when you’ve forgotten your specialness.
Friends see how you’re blocking yourself when your own patterns are a mystery to you. They teach you about your true self.
Friends are alongside you through the ride of life, through its many chapters.
We strongly believe that friendships are essential to creating the world we need. As much as we can read and learn about others' experiences, real, loving relationships are what truly make us listen, grow, and care about their struggles in a deeper way. Friendships are how we build empathy and (self) awareness. They push us to stand up to fight for those we love.
To us, helping people build true, long-lasting friendships and have heartfelt conversations is more than just sweet - it’s vital.
We center the expertise and voices of BIPOC, people with different gender identities, sexualities, and abilities. To read more about how we're addressing the gender in our name and products, please see FAQ #5 where we go in depth about this.
Since the wellness space is often dominated by white cisgendered women, we work create spaces that are genuinely inclusive, safe, and where listening is prioritized. If you’d like to read more about how we do this, and would like to work alongside us, please check our our Events + Partnerships Valuesdocument.
How can we be better friends? If you have an idea for working together,would like to join our community of Brand Ambassadors, or have a question about our products, we'd love to hear from you!